新加坡

RECENTLY, it has been a pleasure listening to a radio advertisement, commissioned by ExxonMobil, that equated the virtues of a clean engine with good dental health.mini storageIt reminds listeners of the importance of personal responsibility in maintaining their health.It is also a refreshing change from the adversarial type of advertising campaign that promotes one brand's value by deriding other brands.For example, a local insurance company tried to promote its virtues by casting aspersions on another profession. In another advertisement, a local budget airline asked consumers to choself storagese between a holiday and dental treatment, complete with a picture of a nervous patient.It is not civil to promote one's brand while stigmatising dental treatment, as it shows an immature level of creativity.The advertising medium has a strong influence on societal behaviour, and corporate responsibility should be exercised judiciously.On behalf of dental professionals in Singapore, I applaud ExxonMobil for its meaningful and brilliantly crafted advertisement. Like the voice-over says, it certainly brings a smile to my face.Kuan Chee KeongPresidentSingapore Dental Association迷你倉